Whether you operate entirely online or run a brick-and-mortar business, a solid digital presence is necessary for bringing in new customers.
Now there are many ways to build your online brand. Getting reviews from trusted sources and paid search marketing are effective methods that can help increase brand awareness. Social media and public relations or PR campaigns are also excellent ways to get the word out about your company.
And speaking of social media and PR campaigns, you can’t forget about influencer outreach. Here, we’ll talk about how to connect with social media influencers and other thought leaders in your niche so you can gain traction in your online marketing.
1.Select the Right Social Media Influencers
You can send emails to social media stars all day, but if they’re not the right fit for your brand, you’re just wasting time.
Remember, social influencer marketing isn’t all about the hottest YouTube vloggers. You’re better off partnering with someone who might not have the biggest audience but will earnestly promote your product or service.
Think of it as an exchange of value. With so many brands approaching the most popular social influencers, it’s going to be hard coming up with an offer they haven’t heard before.
A better strategy is to work with up-and-coming voices in your niche. These influencers have the most potential for growing their audience and convincing followers about your brand’s value.
2.Be Smart About How You Approach Them
Sending an e-mail out of the blue might work for some influencers, but if your goal is to build a long-lasting relationship, you’ll want to take your time.
Once you’ve identified the best influencers for boosting your brand exposure, don’t make your pitch yet. Engage with them on their channel or profile by consuming their content and leaving thoughtful comments. Be sure to share their posts as well.
3.Make Your Pitch
After consistently engaging with the influencers you’re thinking of partnering with, you’re now ready to ask permission. Before you email your pitch, be sure to give them a heads up by sending them a direct message.
If they respond positively, you can be confident that your email wouldn’t be left unread. In your email, get straight to the point and explain how both parties will benefit from working together. You don’t need to get into the specifics yet, but they have to be curious enough to email back.
4.Don’t Give Up
Rejections are part of the process. It doesn’t mean influencers will never work with you.
When influencers say no to your pitch, ask them why and see if you can tweak your offer. Don’t let this be the end of your interaction with them. Keep engaging with them, and their ‘no’ could turn into a ‘yes’ later on.
Influencer marketing isn’t something you’ll master in weeks. You can get better by learning from others.
For example, this B2B guide is the perfect place to start if you want to know about successful brands using the same strategy so you can launch effective influencer marketing campaigns.
You Can Do It
Are you ready to reach out to the social media influencers in your field?
With the tips we’ve shared here, don’t be afraid to get started. Identify the right people who can help get your brand recognized and engage with them on their channels/profiles.
For more information and advice on marketing and promotions, check out our other posts.