Over 70% of consumers will come back to your website if it has a good mobile user experience (UX) design. Meanwhile, 80% of users who can’t find what they’re looking for will visit another website instead. If you’re not considering the UX, you could lose customers to your competitors.
In fact, users are five times more likely to leave if your site isn’t mobile-friendly. About 60% won’t trust a company that isn’t mobile-optimized. Another 40% will abandon your website if it’s messy.
In fact, 75% of people form their opinion about your brand based on your website’s aesthetics.
Don’t lose customers due to bad design. Instead, consider these benefits of using a heatmap tool.
By using a website heatmap, you can gather the data you need to better understand the customer’s UX. Then, you can make informed decisions when updating your website.
Still on the fence? Here are 10 benefits of using a website heatmap tool. By reviewing these benefits, you could set your website up for success.
Read on to learn more!
1.Identify Potential Flaws
Before we dive into the benefits of using a website heatmap, let’s answer the question that’s likely on your mind. What is a heatmap, exactly?
Heatmaps are analytics tools that can help you better understand visitor behaviors on your website. There are different types of heatmaps you can use to track user behaviors:
- Click tracking
- Scroll maps
- Mouse tracking
- Eye tracking
Each map can help you understand how people interact with your web content. You can use the data you gather to make better design decisions.
For example, you can use a scroll map to determine how far down people travel on a page. Warm colors indicate a lot of activity. Cool colors indicate minimal activity.
If people aren’t scrolling down your pages, you can move your forms and call-to-actions higher on the page.
One of the benefits of using a heatmap tool is its ability to recognize potential flaws on your pages.
An issue with the user experience could cause people to leave your website. Your search engine ranking could drop if people don’t engage with your pages. A lower search engine ranking will position you below competitors.
You could struggle to generate website traffic as a result.
Instead, you can use your heatmaps to determine potential issues on your pages.
For example, maybe people are spending more time on the right side of your page. Maybe they’re not using your form. Perhaps the data between the mobile and desktop versions of your pages differ.
Identifying these flaws can help you make informed changes to your site.
2.Improved Page Structure
You can use a heatmap tool to improve your website’s page structure. For example, maybe specific elements are causing load times to increase. The longer it takes for pages to load, the more frustrated visitors might get.
They could leave without clicking around, causing a higher bounce rate. A higher bounce rate could cause your search ranking to drop.
Instead, you can use a website heatmap to determine how people interact with the page structure. You can understand which forms they click on or the links they choose from your navigation bar.
You can even use website heatmap tools to determine where to place your content.
For example, people tend to skim text in an F-shaped pattern. You can focus on the left side of the page to boost engagement.
3.Find the Perfect Content Length
How far down do people scroll on your pages? You can use a scroll heatmap to determine where people stop reading. Then, you can find the perfect length for your page content.
Improving your page content will keep people reading your content. If it’s too long, they could get frustrated and leave.
4.Consider Your Color Schemes
Reviewing a heatmap analysis can help when A/B testing, too. For example, you can test two different CTA button colors. Then, you can determine which color generates more clicks and conversions.
Using color psychology when updating your pages could help you appeal to your target audience.
5.Choose and Place the Perfect Images
You can use different types of heatmaps when selecting images for your website, too. Certain images can appeal to the consumer’s emotions. You can draw them in, then generate sales and conversions.
Once you determine which images to choose, you can use a heatmap to determine where to place your images.
6.Adjust Link Placement to Boost Engagement
Improving your link placement can boost your clickthrough and conversion rates. You can study your page hierarchy to improve your page. A click map can help you determine where to place different links.
7.Reduce Cart Abandonment
If people can’t find the information they need, they might leave your website. They could abandon their carts, costing you potential sales.
Instead, you can use a website heatmap to determine how people travel throughout your pages.
It’s possible you need to move the placement of your Checkout button. You can use A/B testing to find the perfect spot for conversion opportunities on each page.
Better UX design could yield conversion rates of up to 400%. Meanwhile, 74% of businesses say UX is vital for boosting sales.
As you explore these benefits of using a heatmap tool, you can find new ways to boost your conversion rate.
As you generate more clicks and conversions, your ROI will rise.
9.Understand Your Customers
It’s difficult to update your website if you don’t understand what’s causing your conversion rate to drop. You can use a website heatmap to better understand your customers.
What content do they already love? How much of your content do they read? Which pieces of content do they click on?
Answering these questions can improve your website with your customers in mind.
10.Analyze the Data
Once you start gathering data, you can use your heatmap analysis to better understand the data.
Data visualizations can help you better understand customers, too.
For example, Google Analytics might tell you the clickthrough rate has increased for a specific page. You can use a heatmap to determine where people are clicking on that page. Then, you can use that information when creating future landing pages.
Track the Trends: 10 Benefits of Using a Heatmap Tool for Your Website
Tracking user behavior trends on your website with a heatmap tool can work to your advantage. You can gather helpful information and make informed design decisions.
Then, you can boost conversions and improve your ROI!
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