Some people may think that the popular app TikTok is just a toy for their kids. But marketers know better than anyone how to spot an opportunity to build a brand when they see one.
As a marketer, you are likely well aware of the power that social media has in building brands. TikTok is one such platform with over 689 million active monthly users, and it’s only getting bigger.
With all these people on TikTok, there’s great potential for your brand to get in front of them and make an impression. But how do you go about doing this? Read on to find out.
Create Marketing Videos to Build a Following
No matter what niche your brand is in, there are people on TikTok who will be interested. But how do you find them?
One way to go about this is by creating marketing videos to showcase your product or service. This helps increase visibility while also making it more likely that you’ll get found by others who may not have previously heard of you.
You can record a video for 60 seconds, go live, or you can create a series of videos for replay on the app.
Keep in mind that TikTok is not just about marketing your own products or services; it’s also an opportunity to showcase and get feedback from potential customers. Use the videos to capture what they love about their experience with your brand.
Tag Your Videos with Relevant Hashtags
You can increase the likelihood of people finding your content by tagging it with related tags. This is a great way to build visibility for other things you create, increase engagement with followers, and get more likes on posts. For example, if you are posting about how someone’s hair looks after using your product or service, tag this video “#hair” in the description or as part of the title/captions.
Popular hashtags are a great way to find relevant people or content and a good place for your videos to be discovered. Niche hashtags are also a good option when you are trying to reach out to like-minded people.
Create Relevant TikTok Content
One of the best ways to build a brand on TikTok is by creating relevant content. Remember that you are trying to target people who will be interested in your products or service, so post about things they find interesting too.
When you create engaging and interesting content, people are more likely to follow you. This is because they want to see what else you have in store for them.
You also want to create humorous content. Comedy is a great way to build your following and brand, but it has to be on point.
Keep in mind that the more posts you make, the higher chance there is of gaining followers. Creating daily content helps push past any boring lulls in engagement.
TikTok SEO also helps a lot. You’re able to target specific audiences that are following your content.
The best way to use Tiktok SEO is to tag all your posts with hashtags related to the content. The more tags you have, the higher chance of being found by new followers.
Posting regularly is also a great way to build up relevant and popular tags that will help boost engagement in future post views. And don’t forget about adding descriptions. Not only do they appear on TikTok’s platform so people know what it is before they click into it, but having them also helps when posting links outside of TikTok.
Partner with Other Creators
If you’re struggling to build a TikTok following, getting in on collaborations with well-known influencers will give you a quick boost.
The best part about collaborating is that it doesn’t need to be an all-or-nothing situation. You can team up just for the sake of having some new content and still benefit from audience growth too.
If you’re still unable to build a significant following, you can buy TikTok followers. But it’s important to remember that if you’re buying followers, they should be able to get you organic traffic.
TikTok ads are a great way to get your content in front of people and start building up a following.
The best thing about TikTok ads is that they’re not limited by the number of followers you have or how many likes/comments on posts you’re getting. That means if you want to drive traffic and grow your audience then this is definitely something worth looking into.
Ads allow entry-level users to compete with brands who are spending huge amounts of money on their campaigns, which makes them really appealing for someone just starting out.
TikTok Influencer Marketing
At least 86 percent of marketers use influencers to build their brands. That means that if you want to grow your TikTok following, then this is a great option for how to do it.
Influencer marketing is one of the easiest ways to build a brand on TikTok because it’s cost-effective and easy for new users. You’re also likely to make 11 times ROI compared to other digital marketing methods.
An influencer who has millions of followers can make your post go viral with just one tap. If you’re looking into how to build a following, then this is the option that will get you there in no time.
Build a Brand with Tiktok
It takes time and dedication to build a brand on TikTok, but the process is worth it. With enough patience and effort, you can create an account that will make your content stand out from everyone else’s in this growing social media platform.
Follow these simple steps we’ve included in this blog post to get started building your brand on TikTok. For more interesting content, keep reading our other posts.